F&F Entertainment agency officially apologized for the ethical violation controversy that occurred during the filming process of their new boy group, AHOF, at a professional baseball game.
Through their official social media accounts on Monday (June 15, 2026), F&F Entertainment expressed their deep regret to those who felt disadvantaged during the match that took place on Sunday (June 14, 2026).
"We sincerely apologize to the entire cast and audience who experienced inconvenience due to our artist's filming activities at the baseball field on June 14th," the agency wrote in its official statement.
The agency acknowledged that there was negligence in the planning process for the event, which was deemed to have disrupted the progress of the match and the comfort of the spectators in the stadium.
"We recognize that we failed to consider carefully beforehand how this action could disrupt the players' focus and the spectators' comfort. We accept this criticism with a heavy heart for our lack of attention and preparation," they added.
F&F Entertainment also promised to evaluate this incident to prevent a recurrence in the future. "We will thoroughly review all operational regulations and ethics in the field to ensure a similar incident does not happen again," the agency emphasized.
Previously, two AHOF members, Steven and Chihen, attended the Samsung Lions' game against the SSG Landers at Daegu Samsung Lions Park on June 14, 2026.
They served as the ceremonial first pitcher and batter, respectively. Other AHOF members were also in the stands to watch the game. However, after the match, several spectators launched sharp criticism on social media.
They complained about the actions of staff and group members who used camera flashes to disrupt the game, as well as the filming of Reels videos during the match.
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