South Korean actor, Kim Soo Hyun recently achieved major success with his first project after returning from the scandal involving South Korean actress Kim Sae Ron.
Fashion products endorsed by Kim Soo Hyun for a global brand sold out, especially through the brand's official online store. The brand responded to the high demand by restocking some items, but not long after, the items sold out again.
A representative from the brand stated, “Since the launch of the campaign, consumer interest in these products has continued to increase.
The attention on Kim Soo Hyun is not just a temporary buzz; it has resulted in actual product purchases, demonstrating a strong sales impact.”
On July 14, 2026, it was revealed that Kim Soo Hyun had filmed a commercial in the Philippines, which attracted significant attention. This filming was part of the current campaign and marked his first commercial activity since his return.
Previously, Kim Soo Hyun was embroiled in controversy when he was alleged to have had a relationship with the late Kim Sae Ron when she was still a minor.
As a result of this issue, Kim Soo Hyun temporarily halted his public activities, especially amidst pressure related to Kim Sae Ron's death and demands for repayment of debts.
During the investigation, photos and videos submitted as evidence related to the allegations were allegedly manipulated using AI technology.
As a result of this scandal, Kim Se Ui, the head of Garosero Research Institute, was arrested and is currently on trial for spreading false information and defaming Kim Soo Hyun.
Kim Soo Hyun's comeback, marked by a positive response to his first ad campaign, has many wondering whether this momentum will continue into his upcoming film and broadcast activities.
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