On Saturday August 27, 2022, Soompi reported that the Korean Business Research Institute has released brand reputation ranking data for this August for K-pop singers ! As is well known, brand reputation ratings are still often used as a benchmark for the popularity of K-pop singers in the music industry.
The brand reputation rankings were determined through an analysis of singers' media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 27, 2022 to August 27, 2022. BLACKPINK rose to the top of this month's rankings after seeing a 213.47% increase in their brand reputation index score in July. Their total reputation index score for the month of August reached 13,741,893.
The increase in BLACKPINK's reputation index score occurred because the group just released the new MV (Music Video) "Pink Venom on August 19, 2022. Koo Chang Hwan as director of the Korean Business Research Institute explained, "The results from the analysis of the new singer's reputation in August 2022 indeed show that Blackpink managed to rank first.
If detailed in more detail, BLACKPINK brand consumption rose by 7.05%, issue brand also increased by 27.26%, while brand communication rose 8.40%, and brand spread increased by 15.85%." Meanwhile, BTS took second place with a total brand reputation index score of 7,404,133, marking a 38.84 percent increase in their score since last month. Then Lim Young Woong took third place with a total brand reputation index score of 6,879,414.
IVE rose to fourth place for the month of August with a brand reputation index score of 5,982,900, marking an 81.64 percent increase in their score since last July, and IU took fifth place with a total brand reputation index score of 5,071,476. Congratulations to BLACKPINK and all the other K-pop singers who managed to achieve the highest brand reputation rankings this August!
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