On Saturday August 27, 2022, Soompi reported that ITZY had achieved a very impressive feat on YouTube! At exactly 5 a.m. KST this morning, ITZY's MV ( Music Video ) for their newest song “ SNEAKERS ” has surpassed 100 million views on YouTube, making it their seventh MV after “DALLA DALLA,” “ICY,” “WANNABE,” “Not Shy. ,” “In the morning,” and also “LOCO” who managed to make this achievement.
ITZY first released “SNEAKERS” on July 15, 2022 at 1 p.m. KST, meaning that the MV took just over a month, 11 days, and 16 hours to reach this milestone. As additional information, "SNEAKERS" is used as the main song in ITZY's fifth mini titled "CHECKMATE." This electro pop song was written and produced by Didrik Thott, Jessica Pierpoint, Sebastian Thott, Friday, and Ogi Galactica.
The lyrics tell about the motivation of the ITZY members to run further and reach their dreams. Then the MV "SNEAKERS" itself was produced by SL8 Visual Lab and directed by 725. The MV opened with Yeji wearing a luxurious dress walking down the aisle wearing purple sneakers.
The next scene shows the other ITZY members wearing no less luxurious dresses dancing and singing in the palace, surrounded by magnificent statues and beautiful chandeliers. In the palace there is even an engraving of sneakers made of marble. The scene then shifts to the military control center where they take command. In the clip, the ITZY members show off their fierce choreography.
In addition, they also promoted "SNEAKERS" on the MBC Show! Music Core and SBS's Inkigayo on July 17, 2022. They also appeared on The Late Show with Stephen Colbert on July 22, 2022 to promote the song.All the busy promotional schedule paid off because "SNEAKERS" managed to win first place on several Korean music programs.
ITZY first performed "SNEAKERS" on July 15, 2022 on KBS2's Music Bank, followed by an appearance on the popular American music program "MTV Fresh Out Live" on July 16, 2022. Congratulations to ITZY on his very impressive performance with "SNEAKERS." Let's see what other surprises they will give in the future!
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