On July 30 local time, TXT became one of the performers at Lollapalooza 2022 which was held in Chicago and made history as the first K-Pop group to appear at the music festival. At the festival, TXT performed a total of eight selected songs from their various albums, including, 'Good Boy Gone Bad,' 'FROST' 'Anti-Romantic' 'Valley of Lies' 'Magic' 'Thursday's Child Has Far To Go,' ' LOSER=LOVER,' and '0X1=LOVESONG'
Although the five TXT members both put on a charismatic performance on stage, Yeonjun seemed to be the member who attracted the most attention and aroused the curiosity of local residents so that his figure was sought after on social media with the keyword "blue-haired man."
Kpopstarz launched, there were many tweets referring to Yeonjun as a "blue-haired man" and the number of related tweets increased even more drastically after American rock band Wallows shared photos with TXT. Yeonjun also became a trending topic on Twitter after TXT appeared at Lollapalooza 2022 with more than 122 thousand tweets about him.
The increase in the popularity of K-Pop idols can also be seen from the significant growth of their Instagram followers. A netizen recently revealed that the number of new followers who followed the singer after TXT appeared on Lollapalooza exceeded 100 thousand followers. According to the netizen, TXT's Yeonjun usually gets around 100 thousand new followers from abroad in four to five days, but after appearing on Lollapalooza.
He accumulated 100 thousand new followers in one day. "Many people ask who the blue-haired man is. He is great," wrote the netizen. "The blue-haired man from Lollapalooza is so handsome, who is he?" Wow, I just finished watching the awesome Tomorrow X Together. Can someone help me find this guy with blue hair?"
"I don't know much about TXT, but my photo gallery is currently filled with handsome blue-haired men."Under the post, a netizen commented that it's only been a week since Yeonjun won 10 million followers, now he has gained more than 160,000 new followers. This shows that Yeonjun and TXT have a calculated influence in the K-Pop industry.
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