YG invested the highest production costs in Jisoo BLACKPINK's solo MV which will renew the contract. Since some time ago, Jisoo BLACKPINK has been rumored to be debuting as a solo artist and has started filming a music video for a new song. Launching from MK Sport, Tuesday February 21, 2023, YG Entertainment said, “ The music video for Jisoo's solo song is being filmed in all overseas locations in complete secrecy. 

Among Blackpink's videos, we invested the largest production costs ever, so you can look forward to it ." Considering that the music video shoot is in the final stages of album production, it is safe to assume that Jisoo's solo debut is not far away. Jisoo has been working hard to keep his promise to fans, and thanks to that, the whole process went smoothly and quickly.

YG explained that despite their busy world tour schedule, they poured out great affection, such as re-recording themselves for the album's perfection. In addition to Jisoo's enthusiasm, YG's full support was added. Jisoo - who is about to be reborn as a solo artist - is planning all overseas locations to maximize the charm of this song. This is the reason why the birth of all-time great music videos is supported even if the country, city and concept that is being shot is unknown.

Since their debut, BLACKPINK has made unprecedented progress in K-pop girl group history, breaking records every time they release solo albums as well as activities as a full group. Because Jisoo's solo debut, which is the last member of a solo project, is imminent, it makes fans even more impatient. High expectations in the world of music like what he will present is something to look forward to. 

Jisoo who has been loved by global fans with her unrivaled visuals and unique vocals. Meanwhile, Jisoo's BLACKPINK will soon end in August this year with YG Entertainment. BLACKPINK is currently holding a K-pop girl group's biggest world tour, 'BLACKPINK WORLD TOUR [BORN PINK]', involving around 1.5 million people.

After successfully completing 14 North American concerts in 7 cities and 10 European tours in 7 cities last year, they headed to Asia to meet more fans. They will also headline the 'Coachella Valley Music and Arts Festival' in the US in April and the 'Hyde Park British Summertime Festival' in England in July.

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