Through its official account on Tuesday August 22, 2023, Louis Vuitton officially announced Stray Kids' Felix as the newest house ambassador of the fashion house from Paris. With the election of the man born in 2000, Felix will become the new face to promote the brand in several regions or countries.
The executive director of Louis Vuitton, Nicolas Ghesquier, in his interview, expressed his pleasure at having Felix join the Louis Vuitton family. Ghesquier was also amazed by Felix's persona when he first met the musician at the 2023 Pre-Fall Collection show in Seoul, South Korea some time ago.
According to him, the dancer and rapper of Stray Kids has a unique and bold personality. "I'm so excited Felix has joined Louis Vuitton. I met him when I presented my Pre-Fall 2023 Collection in Seoul and we were instantly hooked. He's a real talent, I loved his energy, quirky personality and bold sense of style, " said Nicolas Ghesquier, quoted from Soompi, Tuesday August 22, 2023.
"Enchanting a global audience with his versatile talent, Felix brings signature artistry to the 2023 MTV VMA band nominations, in the best K-Pop group nomination," Louis Vuitton continued on Twitter. Previously, Louis Vuitton had invited Felix for a long time as a guest star at their various fashion shows, both in Paris and in Seoul.
This man from Australia is also often caught using fashion collections from Louis Vuitton in many appearances or musical performances with Stray Kids. On the other hand, Louis Vuitton has several times hooked idols from South Korea to become the other face of Louis Vuitton. Among them are BTS' J-Hope, NewJeans' Hyein, Le Sserafim's Sakura, to model and actress Jung Hayeon.
Recently Stray Kids held the group's performance at the KCON LA 2023 concert on August 20. Held for three days, Stray Kids became the line up on the last day of the concert which performed with other idol groups, starting from EVERGLOW, (G)I-DLE, ITZY, JO1, Lapillus, and THE BOYZ.
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