Surprising news has come again from Kim Seokjin or BTS' Jin, who officially became the global ambassador for the FRED brand, a famous French jewelry brand, Monday, July 8, 2024. "Maison FRED is proud to announce its new Global Brand Ambassador: Jin from the 21st century pop icon BTS," reads FRED's official statement on the @fredjewelry page.
Fred explained that he chose BTS's Jin as a global ambassador because the man who had just completed his military service for a month was a caring and committed figure. "With an eternal smile and a great sense of humor, the lover of eternal life perfectly embodies the spirit of Maison FRED.
His collaboration with The Sunshine Jeweler promises a unique sparkle," explained FRED. Vice President and Jeweler, Artistic Director Valérie Samuel, who is also the granddaughter of FRED's founder, explained that joining increases their optimism in competing in the jewelry market.
“His brilliant energy, his artistic qualities, his values and his high standards constantly pushed him to be the best, perfectly in tune with the people of our maison and our founder Fred Samuel, with whom he shared an unwavering optimism,” he said.
BTS's Jin is grateful to be part of FRED. "Grateful to be part of the FRED family as a Global Brand Ambassador. I am truly happy and honored to be the Global Brand Ambassador of French High Jewelry Maison Fred," he wrote on his Instagram.
"Expect a lot of new and varied performances that we will show with Fred in the future," he continued. Previously, Jin had been the local brand ambassador for ramen noodle 'Ottogi'. And now, Jin joins his six 'younger siblings' as ambassadors for famous overseas brands.
Where, there are two members who are also jewelry brand ambassadors, namely Jimin and V. Here are the details, RM with Bottega Veneta, Suga (Valentino), Jhope (Louis Vuitton), Jimin (Dior and Tiffany and Co), V (Celine plus Cartier), Jungkook (Calvin Klein).
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