HYBE share prices have increased. According to the Korean Stock Exchange on August 28, 2024, HYBE closed at 182,000 won (around US $136.36), up 5,200 won (2.94%) from the previous trading day. 

HYBE's stock price, which was at 176,800 won (around US $132.44) the previous day, soared to 186,400 won that day as investors flocked to buy after news of the dismissal of former ADOR CEO Min Hee jin, and its trading volume increased by 476%.

The market analyzed that the dismissal of former Min Hee Jin was a positive factor. HYBE's policy of separating production and management and strengthening the multi-label system was positively evaluated.

ADOR held a board meeting on August 27, 2024 and announced that they have appointed ADOR executive director Kim Joo Young as the new CEO. Min Hee Jin will remain as ADOR executive director and be in charge of NewJeans production.

However, Min Hee Jin filed a protest saying, "This dismissal decision is an illegal decision that directly contradicts the shareholder agreement and the order prohibiting the exercise of voting rights."

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