Controversy recently hit luxury fashion brand Dior after announcing and then deleting the use of the term House Ambassador for actress Kim Ji Won. On July 6, 2024, Dior's official account on platform (X) uploaded a photo of Kim Ji won, the star of the drama Queen of Tears, referring to her as the House Ambassador.
This announcement immediately sparked a positive reaction from fans. They consider this as an official acknowledgement from Dior towards Kim Ji Won. However, the fans' joy did not last long. Half an hour later, Dior edited the post to remove the House Ambassador part .
This then raised many questions from fans about the brand. The ambiguity grew even wider when Dior eventually deleted the original post and replaced it with a new one. Where Kim Ji Won is simply referred to as the picture of elegance.
In fact, Dior also blocked comments on the new post, apparently trying to avoid criticism from disappointed fans. Until this article was written, there was no certainty regarding the deletion of the post. On the other hand, this may be a mistake that can occur in the day-to-day operations of a company.
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