Kim Soo Hyun has been named Prada's newest brand ambassador. The star of the Korean drama Queen of Tears follows in the footsteps of Byeon Woo Seok, who joined the Prada family earlier in November 2024. Prada has partnered with several big names in South Korea as brand ambassadors.
Among them are aespa's Karina, Kim Tae Ri, Jeon Somi, TWICE's Sana, NCT's Jaehyun, ENHYPEN, Byeon Woo Seok, and most recently Kim Soo Hyun. On Thursday December 19, 2024, Prada announced Kim Soo Hyun as its newest brand ambassador via its official Instagram and Twitter accounts @Prada.
The Italian fashion house also shared Kim Soo Hyun's appearance in a black suit and turtleneck with Prada's signature emblem. "Prada is proud to announce Soohyun Kim, a Korean actor as Prada's brand ambassador," reads the caption on Prada's official Instagram account.
Recently, Kim Soo Hyun often wears Prada clothes on several occasions. As seen when he arrived in Bangkok and Jakarta for his fan meeting tour schedule and attended the VIP premiere of the film Hijacking. Now fans are hoping to see the interaction of Prada's brand ambassadors from South Korea, gathered in one event.
"Karina, Jaehyun, enhypen, Sana, Byeon Wooseok, Kim Soo Hyun, Kim taeri. Crazy, all these diamonds, Prada please take a photo with them @Prada," commented a fan on Twitter. "Lighting up Prada can get Byun Wooseok and Kim Soohyun together " wrote a fan.
"Ready to see you walking around at fashion events bro, Kim Soohyun x Prada" said another fan. Previously on Thursday November 14, 2024, Kim Soo Hyun was also announced as the Asia brand ambassador for the perfume brand Jo Malone London. Fans can look forward to the airing of his latest Korean drama, Knock Off on Disney+ Hotstar in 2025.
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