EXO has been officially appointed as the new face of South Korean coffee chain Mega MGC Coffee. This collaboration immediately caught the attention of fans after Mega MGC Coffee began releasing various teasers and summer campaigns featuring the EXO members in a fresh and colorful concept.
Through their official account on the X platform, Mega MGC Coffee uploaded a summer-themed mission titled "Heatwave Alert", inviting fans to beat the heat by enjoying the latest summer menu with EXO who are present as "special agents".
In the upload, Mega MGC Coffee also revealed the favorite menu of each EXO member, paired with different characters and flavors. EXO leader Suho chose Grape Green Tea Jelly Crush, a drink that combines the sweetness of grapes with the freshness of green tea to accompany hot summer days.
Meanwhile, Chanyeol is paired with Stylish Tomato Smoothie, a tomato smoothie with a unique concept that is said to be able to provide a new and refreshing atmosphere in the midst of hot weather.
For DO, Mega MGC Coffee chose Super-Sweet Corn Parfait, a dessert with crunchy corn kernels that offers a sweet taste sensation as well as a different texture from the usual parfait.
Meanwhile, Kai appeared with Peach Plop Yogurt Smoothie, a combination of peach and yogurt which is described as being able to restore energy and refresh the body during the summer.
Not to be missed, Sehun introduced the Cheesecake Strawberry Yogurt Crepe, a dessert menu that combines the softness of cheesecake with the sweetness of strawberries to accompany relaxing time in the summer. This collaboration marks one of Mega MGC Coffee's biggest campaigns of the year.
In addition to featuring EXO as the main models and new faces of the brand, the company has also prepared various special promotions, exclusive merchandise, and campaign materials featuring the five members in bright, summer-inspired looks.
Fans have enthusiastically welcomed the collaboration. Many EXO-Ls have expressed their eagerness to collect all the collaboration merchandise and try the menu items hand-selected to represent each member's individual character.
EXO's presence as Mega MGC Coffee's newest brand ambassadors further cements the group's status as a K-pop icon with continued appeal in the advertising world.
Despite entering their 14th year since their debut, Suho, Chanyeol, D.O., Kai, and Sehun continue to be trusted by major brands to lead national and international promotional campaigns.
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