BLACKPINK Jennie's Glasses and Headphones Sold Out by Fans

BLACKPINK's Jennie has once again demonstrated her influence as a global K-pop idol. Several items she wore sold out quickly, including Ray-Ban sunglasses and her collaboration headphones with Beats.

BLACKPINK's Jennie has reportedly ended her contract as a global ambassador for Gentle Monster. This was marked by her presence at the opening of Ray-Ban's first pop-up store in South Korea, in Seongsu-dong, Seoul, on Thursday (September 4, 2025).

On that occasion, BLACKPINK's Jennie looked chic and edgy in a gray outfit from French fashion brand Jacquemus. BLACKPINK's Jennie's look was completed with luxurious Ray-Ban Meta Wayfarer Puffer Black sunglasses, from the Blacked Out collection, a collaboration between the eyewear brand and rapper A$AP Rocky.

In just a short time, the Ray-Ban sunglasses worn by BLACKPINK's Jennie sold out on Ray-Ban China's official online store. Fans flocked to buy the ¥1,620 pair, wanting to look like the "Mantra" singer. After five years as part of the Gentle Monster family, BLACKPINK's Jennie is believed to have embarked on a new journey with Ray-Ban, selling smart glasses. 

While still a global ambassador for Gentle Monster, she successfully created a product synonymous with the name "Jennie Glasses." BLACKPINK's Jennie was also involved in the design process for three different collections: Jentle Home (2020), Jentle Garden (2022), and Jentle Salon (2024).

Thanks to BLACKPINK's Jennie, Gentle Monster received a ₩60 billion (or equivalent to Rp 710.3 billion) investment from the LVMH Group. Google also invested ₩145 billion to become a 4% shareholder.

A day after BLACKPINK's Jennie appeared at the Ray-Ban pop-up store, she released a pair of headphones in collaboration with American electronics brand Beats. BLACKPINK's Jennie initially collaborated with Beats to promote the Solo 4 Earbuds. 

However, she was eventually tapped to release a limited edition pair of headphones in luxurious colors for the Beats Ruby Red Collection. The interesting collaboration product between BLACKPINK's Jennie and Beats is enhanced with ribbon accents on the left and right sides. 

There are also details of the initials "R" and "J" which stand for "Ruby" and "Jennie." The product, priced at $199.99, is now being sought after by many fans because it is sold out in five countries, providing exclusive sales in the UK, China, Japan, the United States, and South Korea.