Successful with his role as a prince (Ian) in the latest Korean drama entitled 'Perfect Crown', Byeon Woo Seok has now been chosen as the new ambassador for the Italian luxury jewelry brand BVLGARI.
On May 11, 2026, BVLGARI officially announced the news, stating, “Byeon Woo Seok’s elegant visuals, his unrivaled presence, and the sincere attitude he has demonstrated through his projects perfectly align with the artistic and creative values of the Maison.”
Quoting from Soomi, in the photo shoot released alongside the announcement of his appointment as brand ambassador, Byeon Woo Seok perfectly showcases BVLGARI's iconic items with his own unique sensibility.
Byeon Woo Seok shared his thoughts, saying, “I am thrilled to be working with BVLGARI. I am deeply drawn to the Maison’s beautiful and bold creativity and deep heritage. "Through my future activities as an ambassador, I want to fully convey these values to many people," he said.
Byeon Woo Seok plans to embark on a diverse global journey with BVLGARI. The actor is currently receiving much love for his captivating performance in the drama "Perfect Crown," which will conclude on May 16, 2026.
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