South Korean actor, Byeon Woo Seok has officially taken on a new role as a brand ambassador for BVLGARI. The major collaboration between the K-Drama star and the Italian luxury jewelry house was announced on May 11, 2026.
This move marks a new synergy in the global high-end fashion and entertainment industries. Byeon Woo Seok's selection was based on his elegant visuals, strong public presence, and genuine attitude, which are considered to align with BVLGARI's artistic values, according to Popbela.
BVLGARI stated that the actor aligns with their maison's creative criteria. The brand saw a match between their luxury jewelry identity and the actor's classy image. Byeon Woo Seok also expressed his joy at being trusted to represent the global luxury brand.
To mark this collaboration, BVLGARI released a series of first-ever photoshoots showcasing the actor's charisma. In the photo shoot, Byeon Woo Seok dazzled in BVLGARI's signature jewelry collection.
He was seen wearing various accessories, from iconic rings and bracelets to luxury watches, while sporting a minimalist outfit of a white t-shirt and black trousers. The actor's popularity skyrocketed after his successful starring role in the drama 'Lovely Runner' in 2024.
The character Ryu Sun Jae he played successfully catapulted his name to international fame and solidified his position as an influential figure. Byeon Woo Seok's appeal extends beyond acting to the fashion industry. Before joining the BVLGARI family, he was the face of several world-renowned brands, including Prada.
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