Byeon Woo Seok has been officially announced as the new global brand ambassador for the Italian luxury jewelry brand, Bvlgari. In its official statement, Bvlgari said that Byeon Woo Seok's perfect visual charm and character were considered in line with the identity and artistic values of the world's luxury fashion house.
"Byeon Woo Seok's elegant visuals, his unrivaled aura, and the sincere attitude he has demonstrated through his film and drama projects perfectly align with the artistic and creative values of the Maison," Bvlgari said in a statement, as quoted by Soompi, Tuesday (May 12, 2026).
Along with the announcement, Bvlgari also released Byeon Woo Seok's latest photoshoot as their global ambassador. In the photoshoot, the actor, who starred in "Perfect Crown" and "20th Century Girl, " looks handsome in clean-cut outfits while wearing various iconic Bvlgari collections.
Byeon Woo Seok himself expressed his enthusiasm for collaborating with the luxury brand. He said he was drawn to Bvlgari's creativity and long heritage in the global fashion industry. Going forward, Byeon Woo Seok is scheduled to undertake various global activities with Bvlgari.
"I am thrilled to be working with Bvlgari. I am deeply drawn to the House's beautiful and bold creativity and profound heritage. Through my future activities as an ambassador, I hope to fully convey these values to as many people as possible," said the 190-centimeter-tall actor.

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