CBX (Chen, Baekhyun, and Xiumin) will return to promotions as a group under new management. Following the conflict between INB100, ONE HUNDRED, and Cha Ga Won, Baekhyun founded an agency called B.ON Entertainment.
As reported by Biz Hankook on Friday (October 30, 2026), Baekhyun has been appointed CEO of this new management company. Reportedly, B.ON Entertainment (the English spelling has not yet been officially confirmed) was officially established on September 18, three days after the court granted the suspension of CBX's contract with INB100.
The new management reportedly already has an office location that will serve as its headquarters. Former INB100 staff are also said to be joining the management team. A representative from B.ON Entertainment has clarified the news.
They confirmed the agency's establishment but have not yet confirmed Chen, Baekhyun, and Xiumun's (CBX) contracts or their activities with the agency. "Although no specific contract has been signed yet, it is true that CBX will be working through the company," an agency representative told the media.
"They can't accept payments for small-scale events or other activities into their personal bank accounts, and there are also tax considerations, so we established a corporation. I think concrete plans for various activities through B.ON Entertainment will likely begin after March of next year," he concluded.
Signals of CBX's (formerly known as EXO-CBX, a subunit of EXO) return to the music industry grew stronger following the court's ruling suspending their contract with INB100. This was especially true after the court confirmed that there would be no restrictions on their activities for the remainder of the contract, or until the final verdict on the main lawsuit is finalized.
Because if the artists' activities were restricted during the lawsuit, it would be extremely detrimental to the plaintiffs. To protect the artists' rights, the court also prohibited INB100 from collaborating with broadcasting stations and other third parties to hinder EXO-CBX's activities.
"This goes beyond the simple economic aspects of the contractual relationship and risks seriously violating their constitutional rights, including the freedom to choose their occupation and the freedom to work independently," the court stated on September 15, 2026.
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