NewJeans' Hyein has been announced as Louis Vuitton's newest brand ambassador. He made new history after becoming the youngest brand ambassador of the French fashion house at the age of 14. Today, Friday December 30, 2022, Louis Vuitton announced NewJeans' Hyein as its new face through an official statement.
"We have chosen NewJeans' Hyein as our newest ambassador. From now on, we will embark on a new journey with Hyein, who defines NewJeans style with her unique charm," said a statement from Louis Vuitton as quoted by Soompi. The news was also announced via the NewJeans Twitter account @NewJeans_ADOR and received a warm welcome from fans.
Not a few have highlighted their age because the youngest member of NewJeans is only 14 years old on April 21, 2022. Moreover, NewJeans' Hyein has experience in modeling before becoming a trainee for the HYBE sub-label, ADOR. "Dik Hyein, the aura of the model is getting more visible," commented a fan on Twitter.
"Have you ever been 14 years old to be BA LV?" wrote another fan. "Hyein, 14, has become BA Louis Vuitton, that's me 😢," said a fan. "This child is the coolest! One of the 4th gen girl group members who is always in the spotlight," said another fan. At the age of 8, NewJeans' Hyein has started her career as a child model.
His face graced the Lemon Tree Magazine and Style Magazine. Hyein also exists as a member of the Pocket TV children's channel YouTube show, Play With Me Club. Before being announced as Louis Vuitton's newest brand ambassador, NewJeans' Hyein also underwent a photo shoot with Vogue Korea.
She appeared in a futuristic style in the latest collection Louis Vuitton 2023 Cruise Collection. Hyein is the second member of NewJeans to be announced as the brand ambassador for a well-known fashion house after Hanni. The partner officially joined the Gucci family on November 1. While both of them just debuted on July 22.
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