Calvin Klein has officially announced his latest collection in collaboration with superstar BLACKPINK's Jennie. This limited collaboration was designed together with the brand ambassador who was inspired by the details of the style design from Jennie herself. The capsule collection consists of casual underwear sets, denim pieces, t-shirts and knitwear that match the K-Pop star's personal style.
In addition to underwear sets, this special collection also includes sweatpants, dresses, bodysuits, and crewneck shirts. Don't miss the 90s-inspired denim shirt and jeans. "After working with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse," said Jonathan Bottomley, Calvin Klein's head of global marketing, in a press release, Thursday May 4, 2023 quoted from People.
In addition, this capsule comes in pastel colors, such as lilac, light blue, light green, and of course Calvin Klein's signature color, which is monochrome. The collection is even more special with personalization details such as a changing brand logo. Calvin Klein rearranged the special logo for this one collection with Jennie's handwriting.
"Collaborating with Calvin Klein on this capsule collection is an exciting development in our partnership," said Jennie in an interview quoted from the Hypebeast page, Friday May 5, 2023. "This collection reflects my everyday style and is based on many of the Calvin Klein products that have been part of my wardrobe. I wanted to give these pieces a personal touch, which you can see in the sizes, color palettes and details.
My aspiration for this collection is for everyone to feel as happy and confident in these clothes as I do,” the rapper continued in his campaign promotion. This collection of limited edition Jennie x CK clothing sets costs from $ 25 to $ 150, equivalent to Rp. 360 thousand to Rp. 2 million. The Jennie and Calvin Klein collections will be available in offline and online Calvin Klein stores globally on May 10.
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