SHINee's Key is confirmed to be the new face of Longtake. Through his personal Instagram @bumkeyk on Wednesday August 2, 2023,Key informed his fans that he would be working with this perfume brand from South Korea. Through his Insta Story, Key is seen posting a cake photo with the caption Longtake X Key.
While the cake that the brand sent depicts Key with his two dogs, who are under a tree or in the open. As additional information, citing Instagram @longtake_official, Longtake is a lifestyle brand based in South Korea. This brand is owned by Amore Pacific which also owns Etude, Innisfree, Laneige, & Espoir.
Furthermore, Longtake is one of those beauty brands that uses vegan ingredients and has a “sensual scent” with a touch of woodsy notes as their signature. So the tree image that appears on the cake symbolizes the natural ingredients that Longtake uses in each of its products.
Inspired by the unspoiled depths of the dense forest, Longtake offers products that are further refined, so that they have long-lasting, sensual scents. It's no wonder that their various products are suitable for use in daily activities because the fragrance permeates while relaxing yet sensual
Previously, Key had also worked together for 2 years for Espoir products which were also owned by Amore Pacific. Through YouTube @shinee, the singer of "Hard" said that he was happy after seeing that the sales traffic of make-up products had experienced good growth since his presence as a brand ambassador.
So, Amore Pacific certainly doesn't want to let go of this opportunity to work together again with the owner's full name Kim Kibum on other products. Key is indeed known as a fashionista idol and often becomes an icon of various styles, beauty and fashion.
The image she has built over the decades has made her never fail when she becomes the face of any beauty brand. The joining of Key to become the brand ambassador of this perfume product was also welcomed by fans. They said that this brand suits Key so well that good expectations are expected from this program.
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