This achievement will be a milestone for Jungkook as a solo artist and BTS as a group. However, despite the accomplishments of his first solo project, the youngest member of boy group BTS has faced accusations from some fans who claim that he received preferential treatment in terms of marketing and promotions compared to other BTS members.
Reporting from KBIZoom on July 23, 2023, a post was uploaded on a popular site about this. The opinion received attention from the fandom, with more than 1,200 comments below the post along with a comparison chart. The writer originally accused Jungkook of being the only member who received pre-orders on iTunes, advertising on radio stations in the United States and England, as well as billboards around the world.
He also alleged that the other BTS members only promoted on Melon or Spotify, while Jungkook had advertisements on YouTube, Instagram, TikTok, and Facebook. Jungkook released his new single "Seven" on July 14. He took American rapper, Latto, to participate in the song. Meanwhile, actress Han So Hee lined up as the star of the video clip.
Besides, Jungkook will also release four additional remix versions of the song "Seven", namely "Nightfall", "Island", "Festival", "Lofi". The four songs have different musical arrangements so they are very fresh. Besides being predicted to top the Billboard Hot 100, Jungkook previously made his mark on the music platform Spotify through the song "Seven".
The song became the fastest song to surpass 100 million streams, beating Miley Cyrus' "Flower" which previously held the record. Jungkook's popularity with the song "Seven" is no joke. The song's music video earned 39 million YouTube views in the first 24 hours after its release. Meanwhile, until now, BTS's agency has not provided any response to allegations that Jungkook received preferential treatment for his solo project.
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