Paris Baguette announced that they have chosen actor Kim Sungcheol as the model for their Tiramisu product. Paris Baguette will actively communicate with the 'Generation Zalpha (Generation Z + Generation Alpha)' by collaborating with actor Kim Sungcheol, who recently became a hot topic with the ' Tiramisu Cake ' song challenge.
Actor Kim Sungcheol sang the song 'Tiramisu Cake' by the band Weather Night in the 2018 drama 'To. Jennie'. Recently, the song went viral because it was used as a dance challenge. The Tiramisu Cake Challenge has gained global attention for its addictive melody and easy-to-follow dance.
Paris Baguette said, "We decided to collaborate with actor Kim Sungcheol to introduce Paris Baguette's best-selling tiramisu in a different way. In the future, we will present friendly and fun challenges with actor Kim Sungcheol and strengthen communication with consumers."
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