Korean actor Song Joong Ki cried during a promotional event for his latest film. The father of two did not expect Bogota: City of the Lost to be deserted by viewers. On that occasion, Song Joong Ki frankly revealed his difficulties while promoting Bogota: City of the Lost.
On Sunday January 1, 2025, the production team of Bogota: City of the Lost held a Q&A event with the cast and director at CGV. The two main actors of the film, Song Joong Ki and Lee Hee Joon, were present. The production team also presented a special guest, veteran actor Lee Sung Min, who once acted with Song Joong Ki in the Korean drama Reborn Rich (2022).
Lee Sung Min highlighted the sad reality that the cast of Bogota: City of the Lost had to endure. The Q&A event was devoid of fans and the CGV cinema parking lot was empty when he arrived. "When I got here, my heart sank to see the parking lot empty. It didn't seem like there were many people in the theater either.
There must be a reason, but it's hard for actors without an audience in the theater. Especially when our film is released, it feels like death." "However, this is something that actors have to endure. Please give us strength so that our film promotions can be completed until the end," said Lee Sung Min, as reported by Wikitree.
After hearing Lee Sung Min's statement, Lee Hee Joon mentioned how valuable the Bogota: City of the Lost film project was because it took five years to be released. Filming began in January 2020 in Bogota, Colombia. However, in March 2020, production had to be halted due to the COVID-19 pandemic.
"We knew the film would not reach 10 million viewers, but it performed below our expectations. We really appreciate everyone who came here today. Please continue to show interest in our film," Lee Hee Joon added. When it was Song Joong Ki's turn to speak, he said that the Korean film industry is going through a critical period.
Song Joong Ki could not hold back his tears as he recalled the difficulties while promoting his latest film, Bogota: City of the Lost. "As my seniors mentioned, Korean films are going through a hard time these days. Honestly, we're at a point where just showing a film in theaters is something to be thankful for.
I'm working harder than ever to promote this film because I want people to notice it and appreciate it." "Although the film industry is full of challenges, our role as actors is to create quality content that will entertain and encourage viewers who are going through difficult times.
We will continue to create heartfelt projects to give people strength." "Talking about this makes me cry... Anyway, thank you," said Song Joong Ki, holding back his tears. Bogota: City of the Lost will be released in theaters starting December 31, 2024.
Unfortunately, the sales of this film did not meet Song Joong Ki and Lee Hee Joon's expectations. Since the premiere of Bogota: City of the Lost until January 15, 2025, this film has only been watched by 400 thousand people, far from the target of 3 million viewers as a box-office film.
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