Kim Soo Hyun was chosen as the brand ambassador for the Italian fashion brand, Prada, in December 2024. The collaboration has only been going on for two months, Prada decided to end the contract with Kim Soo Hyun.
This decision was taken due to the controversy surrounding Kim Soo Hyun which was linked to the death of Kim Sae Ron. "Considering the severity of this matter, we have agreed to terminate our contract with actor Kim Soo Hyun," the statement read, as quoted by Soompi.
"This decision was made at the head office level, and as of now, we can confirm that the contract has been terminated," he continued. Kim Soo Hyun is currently facing various controversies regarding his past relationship with the late Kim Sae Ron.
He was said to have dated Kim Sae Ron when the actress was still a minor. In addition, Kim Soo Hyun was also accused of being one of the reasons Kim Sae Ron ended her life. Kim Sae Ron reportedly died under pressure to pay a debt of 700 million won to Kim Soo Hyun and his agency, Gold Medalist.
The money was spent by Kim Soo Hyun and Gold Medalist to pay for losses and fines for Kim Sae Ron's drunk driving (DUI) case in 2022. Kim Soo Hyun, through his agency, admitted that he had dated Kim Sae Ron.
However, he denied that Kim Sae Ron was a minor. Now, Kim Sae Ron's side only demands an apology from Kim Soo Hyun. Meanwhile, Kim Soo Hyun wants to meet Kim Sae Ron's family in person.
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