South Korean actor, Kim Soo Hyun is currently the talk of the town after the scandal of allegedly dating Kim Sae Ron since the actress was still a minor surfaced on Monday March 10, 2025.
The issue of Kim Soo Hyun dating Kim Sae Ron was first revealed by Kim Sae Ron's aunt in a live broadcast on the Garosero Reaseach YouTube channel. Kim Soo Hyun is said to have dated Kim Sae Ron for six years, precisely from 2015 to 2021.
When they first dated, Kim Sae Ron was 15 years old and Kim Soo Hyun was 27 years old. This scandal also made Kim Soo Hyun get a lot of criticism. Several famous brands that made Kim Soo Hyun a model were threatened with boycott.
To prevent this negative impact, several famous brands that collaborate with Kim Soo Hyun also took quick action. Like the vegan beauty brand, Dinto. The company decided to suspend all promotions involving Kim Soo Hyun.
"All of our employees are currently verifying the facts and discussing the next steps. Currently, all planned schedules related to our model (Kim Soo-hyun) have been suspended," said an official statement from Dinto as quoted by Koreaboo, on Wednesday March 12, 2025.
Not only Dinto, a number of other famous brands that collaborate with Kim Soo Hyun are also reported to be holding internal discussions regarding the status of their collaboration. Here are some big brands that have collaborated with Kim Soo Hyun:
MIDO (Swatch Group) - Watches, Shinhan Financial Group & Shinhan Bank - Finance, Prada - Fashion, Jo Malone London & Estée Lauder - Perfume, Homeplus - Retail, Tous Les Jours (CJ Foodville) - Bread & cakes, YOU Beauty, HEBE Beauty, & Dinto - Cosmetics.
Meanwhile, GoldMedalist as Kim Soo Hyun's agency has denied all allegations related to Kim Sae Ron. They also threatened to report to the police the person who spread this unpleasant issue.
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