The announcement was immediately greeted with enthusiasm by the public, anticipating the collaboration between BTS's Jin and the skincare product that has become popular all over the world. Jin's debut as the new face of Laneige was marked by a photo campaign that immediately attracted attention.
Jin's stunning visuals further strengthen his position as a global icon who is suitable to represent Laneige. This beauty brand is known for its innovations in skin and lip care, and has penetrated 44 countries. The partnership is part of Laneige’s global strategy, leveraging Jin’s popularity to expand its international reach.
Jin, who recently became a torchbearer for the 2024 Paris Olympics representing South Korea, is seen as a perfect fit to strengthen Laneige’s global image amidst the growing K-culture. Starting in October 2024, Laneige will launch the 'Cream Skin' campaign with Jin.
The campaign carries the slogan, "The Deep Moisture You Need, The Milky Light Texture You Love," which highlights the moisturizing qualities and light texture of Cream Skin products, matching Jin's charm. This collaboration is expected to expand Laneige's popularity and introduce Cream Skin to the global market.
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