Ottogi announced on February 26, 2025 that it has selected Jin from K-pop supergroup BTS as the global model for Jin Ramen, and will launch a campaign starting March 2025. This year, Ottogi plans to revamp Jin Ramen's global packaging and actively expand its market through global marketing efforts.
The campaign will kick off with a promotional video. Packaging featuring Jin's image will be available for bowl and cup ramen products. His image will appear not only on domestic products but also on exported Jin Ramen sold in the United States, Canada, China, Vietnam, Indonesia, and other countries.
The company has also included collectible stamp stickers. Found in multipack versions of Jin Ramen, these stickers come in 12 designs featuring Jin, his handwritten messages, and Wootteo, the character he created to celebrate the release of his debut solo single, " The Astronaut ," in 2022.
Domestic products will include one of the 12 designs in limited quantities, while export multipacks will feature one of four sticker designs featuring Jin's portrait. Recently, Ottogi has been actively promoting Jin Ramen overseas, including participating in the 2025 Winter Fancy Food Show, the largest food expo in the U.S., held in Las Vegas.
To make the product more recognizable to international consumers, the English spelling of Jin has been prominently displayed on the packaging. Additionally, flavors are labeled by name, and a cute mascot has been introduced to enhance familiarity and consolidate brand recognition among global consumers.
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