South Korean actor and model, Byeon Woo Seok has been chosen as Cartier's new brand ambassador. The French luxury watch and jewelry brand announced the actor's joining as an ambassador on November 22, 2024.
Cartier said, "South Korean actor Byeon Woo Seok, who stands out for his versatile charm and fashionable style, will demonstrate the creative freedom and diverse individuality that Cartier will pursue in the future."
Byeon Woo Seok said, "I am happy and excited to join Cartier as an ambassador. I am honored to work with Cartier, which continues to challenge creativity throughout time while presenting elegant designs inspired by craftsmanship.
" Byeon Woo Seok, who debuted as a fashion model, began his acting career in the 2016 drama 'Dear My Friends'. This year, he played the role of Ryu Sunjae in the tvN drama 'Lovely Runner' creating Byeon Woo Seok syndrome.
Byeon Woo Seok, who has emerged as a star in Asia, successfully completed his 2024 Asian fan meeting tour 'Summer Letter' in 8 cities. Amidst his high popularity, he is sweeping the advertising market in all fields and has appeared as a model in nearly 20 advertisements this year.
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