South Korean actor Byeon Woo Seok has been officially appointed as Cartier's brand ambassador. The French luxury jewelry and watch brand announced the collaboration on Friday November 22, 2024.
He follows in the footsteps of previous Cartier global ambassadors, such as BTS's V and BLACKPINK's Jisoo. In the official announcement, Cartier released a photo of the actor wearing the latest jewelry and watch collection.
The Lovely Runner actor appeared in all black, exuding an elegant charm. One of the collections he wore was a Santos De Cartier watch worth Rp168 million and two Love Bracelets worth Rp117 million and Rp75 million respectively.
Byeon Woo Seok expressed his happiness at joining Cartier. “I am very happy and honored to be a part of Cartier. This brand always presents elegant designs with limitless creativity,” said the 33-year-old actor through an official statement reported by Soompi on Friday November 22, 2024.
Byeon Woo Seok's experience as a professional model adds to his charm in this photo shoot. The actor who was once under YG KPLUS is known to have strong charisma like Nam Joo Hyuk, Jang Ki Yong, and Lee Soo Hyuk. Korean netizens also praised his charming aura.
"He looks like a real model, his aura is very strong," wrote a netizen on an online forum. 2024 is a significant year in Byeon Woo Seok's career. In addition to successfully playing Ryu Sun Jae in Lovely Runner, he also held a fan meeting tour in various Asian countries.
The tour included visits to Taiwan, Thailand, the Philippines, Indonesia, and Singapore. In addition, earlier this month, he was also announced as a brand ambassador for the Italian fashion house, Prada.
With this achievement, Byeon Woo Seok further solidifies his position as one of South Korea's top stars. His captivating charisma makes him a perfect fit to be the face of luxury brands such as Cartier and Prada.
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