South Korean skincare brand INNISFREE has just announced SEVENTEEN's MINGYU as its new model. The introduction began with a launch and a short video for the campaign. INNISFREE reborn a new identity to renew its image as an active and open brand with various opportunities.
MINGYU will symbolize INNISFREE's new philosophy of positive, strong and confident. With a chic and urban appearance and the charm of self-confidence and unexpected energy, MINGYU will introduce INNISFREE products that have high value and effectiveness to customers in Korea and globally.
“He is lively and full of energy, in line with the persona that INNISFREE is pursuing & is expected to create extraordinary synergy,” said an INNISFREE representative. On February 27, 2023, INNISFREE launched a short video announcing the start of a collaboration between INNISFREE and SEVENTEEN's MINGYU.
SEVENTEEN's MINGYU appears in a mysterious and dreamy background in the middle of a dense forest filled with green tea trees without gravity. The short video arouses viewers' curiosity, raising expectations for the new INNISFREE.
"The confidence and energy of global artist MINGYU from SEVENTEEN, who is leading the K-pop craze, is expected to create a synergistic effect with INNISFREE and help us realize the values we want to achieve. We plan to reveal a new hidden side of INNISFREE by collaborating with MINGYU," said an INNISFREE representative.
SEVENTEEN is a 13-member boy band that debuted in 2015. MINGYU is a member of the hip-hop boy band. They successfully completed their world tour, "BE THE SUN," which was held 29 times in 22 cities for six months last year, boasting international popularity with their powerful stage performances as one of the leading K-pop artists.
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