ENHYPEN officially selected as “Friends of the NBA” to help promote the United States basketball league, the NBA, especially in the Asia-Pacific region. This is a cool collaboration between the world of music and sports that will definitely make fans even more excited to look forward to the upcoming project.
Because, through this program, ENHYPEN will also participate in various interesting campaigns in Korea and Japan ahead of the NBA Finals, so there will be many surprises that will be announced later.
“Friends of the NBA” is an NBA initiative that partners with celebrities and influencers to expand the league’s reach in Asia-Pacific. The NBA has previously partnered with several K-pop stars such as Le Sserafim and Suga of BTS.
On Friday, May 23, 2025 the NBA announced via its official social media that ENHYPEN had officially joined as a new representative who would help connect music and sports fans in a more exciting and interactive way.
Through K-Ennews, the South Korean boy group ENHYPEN, consisting of seven members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni ki, is very enthusiastic about this opportunity.
They said that they are very proud to be working with the NBA and can't wait to create unique experiences with NBA fans around the world, even outside of their music stage. For them, this is a new way to unite two worlds they love, music and sports.
Tammy Henault, NBA Chief Marketing Officer, also expressed her excitement about the partnership. According to her, ENHYPEN is one of the most popular K-Pop groups in the world and this collaboration shows how K-pop can be a powerful bridge between music, culture and sports.
They hope that this collaboration will bring interesting content that combines entertainment and sports to fans in various countries. In the near future, ENHYPEN will participate in various campaigns in Korea and Japan as part of this program, especially ahead of the NBA Finals.
More information about the collaboration will be announced on the NBA's official website, so fans can look forward to many exciting moments that combine the energy of K-pop and the spirit of basketball.
Not only busy with this collaboration, ENHYPEN is also preparing a comeback by releasing their 6th mini album titled DESIRE: UNLEASH on June 5, 2025. This is certainly good news for fans and adds to the group's appeal in the international entertainment world.
ENHYPEN’s appointment as “Friends of the NBA” not only opens up new opportunities for the group to grow, but also shows how music and sports can complement each other and create an enjoyable experience for fans around the world.
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