TXT has officially launched a global campaign with UNICEF to promote the mental health of children and adolescents worldwide. Titled "TOGETHER FOR TOMORROW," the launch event was conducted through a partnership signing at UNICEF headquarters in New York, United States.
The event was attended by TXT members (Soobin, Yeonjun, Beomgyu, Taehyun, Huening Kai), UNICEF President Catherine Russell, UNICEF Vice President Kitty van der Heijden, UNICEF Korea Committee Secretary General Jo Mi Jin, Korean Deputy Ambassador to the UN Kim Sang Jin, and HYBE Music Group APAC representative Yoo Dong Joo.
In her remarks, Catherine Russell praised TXT's message of empathy and resilience. "Thanks to their message, we can open up a dialogue about mental health and support young people to develop emotionally, socially, and professionally," she said.
Soobin, TXT's representative and leader, shared the group's experiences over the past six years in conveying stories of growth through music. "We share our worries, fears, and hopes through our songs, and many fans say they find comfort in them.
We've learned that expressing emotions is a sign of strength," he said. He added that through a partnership with UNICEF, TXT wants to create a safe space for children and teenagers to express their feelings.
UNICEF Vice President Kitty van der Heijden praised TXT's originality. "Their music and voices have the power to help children around the world recognize, express, and connect through their emotions," she said.
On the same day, TXT also held a discussion with 20 UNICEF Young Leaders, discussing the impact of music on mental health and the potential for change this campaign brings.
The campaign name "TOGETHER FOR TOMORROW" reflects the spirit of mutual understanding and building a better future, in line with the meaning of the group name TXT. The campaign will officially begin in 2026.
Over the next two years, TXT and BIGHIT MUSIC will donate US$1.4 million to UNICEF's Global Mental Health Fund. This fund will be used to support children and adolescents experiencing emotional difficulties, as well as fund related programs and research.
Moving forward, TXT is committed to continuing to voice the concerns and hopes of the younger generation through their music, expanding the values of comfort and solidarity on the global stage.
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