BTS officially introduced their latest collaboration with Oreo on Tuesday, May 26, 2026, after previously teasing fans for a week. The collaboration features limited-edition Oreo cookies with a new flavor, brown sugar pancakes, inspired by hotteok, a South Korean street food closely associated with the BTS members' childhoods.
Not only does BTS bring new flavors, they also add a special touch to the biscuit design. This limited edition features 13 unique embossing's to celebrate the group's 13th anniversary. Three special designs even contain secret messages for ARMY fans.
BTS said they were proud to collaborate with Oreo as the first global snack brand they collaborated with internationally. “We ate them as kids, we ate them in the studio, and now Oreos are helping us share the taste of home with the world,” BTS said in their official statement. This collaborative product will be marketed in more than 80 countries.
Pre-sale sales begin on June 1st through the official Oreo website, while general sales begin on June 8th while supplies last. BTS is now following in the footsteps of a number of world musicians who have had their own Oreo editions, such as Post Malone, Selena Gomez, and Lady Gaga.
The BTS Oreo packaging design is also specially designed with the feel of a busy traditional South Korean market full of typical snacks such as hotteok. Starting June 8, 2026, fans can also digitally create the “biggest love letter to BTS” by scanning the QR code on the packaging or visiting the OREO BTS Experience.
Through the platform, fans can send messages to RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, read messages from other ARMYs, and have the chance to win exclusive prizes. Oreo's Vice President of Marketing, Matt Foley, called this collaboration a way to bring together the BTS and Oreo fan bases in a new, creative and fun experience.
This collaboration adds to BTS's list of achievements throughout 2026. The group previously made a successful comeback with the album Arirang, which debuted at number one on the Billboard 200 and spawned the song Swim, which became their seventh number one hit on the Billboard Hot 100.
BTS has also been on the Arirang World Tour since last April. At the 2026 American Music Awards, they were one of the biggest winners, taking home the Artist of the Year, Best Male K-pop Artist, and Song of the Summer awards for "Swim."
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