South Korean actor Kim Soo Hyun finally greeted fans via video message as the global ambassador for BENCH. The star of the Korean drama "Queen of Tears" is also preparing to visit his fans in the Philippines.
For the past year, Kim Soo Hyun has been out of the public eye due to allegations of sexual assault against the late Kim Sae Ron. The two were allegedly romantically involved when the actress was still underage.
As a result, Kim Soo Hyun has been subjected to cancel culture and lost several brand contracts, including Prada, Jo Malone, Tous Les Jours, Shinhan Bank, YOU, and Cuckoo China. Kim Soo Hyun's case finally reached a turning point this year.
On Thursday (May 21, 2026), the Seoul Gangnam Police Station concluded that the actor was never romantically involved with Kim Sae Ron. A voice recording of Kim Sae Ron confessing to having sexual relations with Kim Soo Hyun in eighth grade was also declared to be artificial intelligence.
YouTuber Kim Se Ui, who spread photo and video "evidence" of Kim Soo Hyun and Kim Sae Ron, has now been charged with defamation, violating the Information Act, and fabricating evidence.
This will allow Kim Soo Hyun to begin his comeback in the entertainment industry. Kim Soo Hyun's return was marked by a photo shoot as a model and global ambassador for the Philippine fashion brand BENCH on Tuesday (July 14, 2026).
BENCH founder and CEO Ben Chan gave a warm welcome to his team via his Instagram account @bcbench. Thanks to the overwhelming enthusiasm, the BENCH fashion collection that Kim Soo Hyun promoted in the campaign photoshoot sold out and was swarmed by fans.
Not stopping there, Ben Chan uploaded a video message from Kim Soo Hyun, which immediately cured fans' longing for his voice because they hadn't heard his voice for a long time.
"Hello, I'm Kim Soo Hyun, a model for BENCH. I missed you all so much. I'm so happy to be back with BENCH and to see you again. I hope you're excited about what's to come with BENCH. Thank you!" exclaimed Kim Soo Hyun, in a video message uploaded on Sunday (August 2, 2026).
On, Tuesday (August 4, 2026), Kim Soo Hyun's fans were greeted with more happy news. Kim Soo Hyun is scheduled to hold a fan meeting on Friday (October 2, 2026) at the SM Mall of Asia Arena indoor stadium in Manila, Philippines.
Instagram posts from @benchtm and @bcbench were immediately flooded with comments from fans eager to welcome Kim Soo Hyun to the Philippines. Many international fans even inquired about ticket sales for the fan meeting so they could meet their idol.
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