Skechers has announced top K-pop idol Cha Eun Woo as its regional brand ambassador. The partnership covers seven key markets in Asia Pacific for Skechers: Indonesia, Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.
“I am honored and happy to be named the new regional brand ambassador for Skechers. Shoes are an important part of my life, not only as a fashion statement, but also because I love to dance and exercise.
Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Cha Eun Woo.
As part of the partnership, Cha Eun Woo will appear in several marketing campaigns, including Skechers Hands Free Slip-ins, Skechers Sport Court, Skechers Foamies, Skechers Workout Walker, and Skechers Apparel (Lifestyle and Performance).
Skechers is available in 108 physical stores and e-commerce stores via www.skechers.com.This season’s new campaign focuses on celebrating authentic identity—being yourself and always feeling confident and comfortable with who you are and what you have.
It also exemplifies Skechers’ values and commitment to offering consumers the highest quality, complete and comfortable footwear. “Skechers believes this collaboration is an investment in our business to reach new consumers, maximize our business and further establish our brand as a leader in comfortable and innovative footwear.
Having the well-known and well-loved Cha Eun Woo as our brand ambassador in many of our key Asian markets is a testament to our belief in the growth opportunities that exist in the region,” said David Weinberg, Chief Operating Officer, Skechers.
“We are very excited to have Cha Eun Woo as our new brand ambassador,” said Martina Harianda Mutis, Brand Marketing General Manager of PT. Map Aktif Adiperkasa. “His likable demeanor and natural personality are a perfect fit for Skechers.
With Cha Eun Woo’s international popularity, incredible talent, and drive, we believe that this partnership will further enhance the Skechers brand, the affinity of younger consumers with our products, and our position in the market as a leader in comfort-focused technology footwear.
We are optimistic that 2023 is a new retail chapter and opportunity for Skechers Indonesia to pioneer new products, activities, and events that are more exciting for our consumers.”
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