SHINee's Key just won the Male Variety Excellent Award at the MBC Entertainment Awards . The event which was held on December 29 also marked Key 's victory 's victory for two years in a row. Key's victory was thanks to his appearance in " I Live Alone " which also won Variety program of the Year at the annual MBC event.
According to Sompi, "I Live Alone" always ranks in the top 5 in the 2022 Brand Variety Reputation every month. Even in September-November, the program that airs every Friday night manages to lead in first place. The ratings for this show are also very impressive, especially when the latest episode shows Key's daily life while living alone in his house.
His simple action is often viral among the audience. For example, when he planted spring onions in his yard when the price of basic necessities soared. Then, when he bought some flowers to lure his smell which had been disturbed after he was attacked by Covid-19, until when Key used so much lotion when he played sky water with Minho and Dongwon.
Viewers loved Key's playful and witty, yet natural demeanor. It's no wonder that the nickname Prince TV is attached to this SHINee rapper. The owner of the name Kim Kibum showed his surprise because he did not expect the audience's response to be like this. South Korean audiences really like "I Live Alone" because this program is considered natural and without a script.
So they can see the other side of public figures outside when they are at home, which is completely different from their image on the screen. Through "I Live Alone", viewers can also see when Key made his first appearance as a news anchor on MBC News last September.
And most recently, the presence of this 31-year-old idol mother in mid-December. Viewers and fans can finally see the closeness and warmth of Key and his mother's relationship while spending time in Japan. It's no wonder that this show's rating jumped to 10.2%.
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