Recently, BTS's Jungkook seems to be active in cyberspace after being invisible for several months after being the opening act at the 2022 Qatar World Cup. On his latest Weverse broadcast on 11 February, he was even seen changing his hairstyle, as if he was preparing himself to return to activities on entertainment world.
Even though in his live broadcast on Weverse some time ago, Jungkook said that lately he has been living alone and rarely doing activities outside the house because he feels comfortable with his hiatus. Launching koreaboo, Jungkook's almost instant change also made fans suspect that he was preparing a project that they believed was a collaborative project with a well-known clothing brand, Calvin Klein.
The suspicion of the fans certainly did not come from baseless trust. In late January, global creative head at Calvin Klein, Cedric Murac, and their commercial director, Zayden Choo, followed Jungkook on Instagram.In addition, another fan discovered that recently commercial director Calvin Klein was on his way from New York to Seoul by captioning, "exciting stuff coming soon," on his Instagram story.
Their belief in the collaboration of Jungkook and Calvin Klein is also getting stronger considering that Jimin has also just been lined up to become the brand ambassador of Dior and Suga is believed to be the brand ambassador of Valentino in mid-January. Meanwhile, previously the seven BTS members had an exclusive contract with Louis Vuitton as their "House Ambassadors" in 2021.
This collaboration also brought a lot of profit for Louis Vuitton, which was reported to reach billions of dollars. Due to the immense influence they exert on the brand's sales levels, various other luxury brands are scrambling to sign exclusive deals with the BTS members after their contract with Louis Vuitton ends.
During BTS's hiatus from current group activities, brand collaboration can also become easier because they can collaborate with only one member. So, it's not impossible that they are also targeting solo collaboration with Jungkook. Do you think Jungkook will also end up collaborating with Calvin Klein? Write your opinion in the comments column, OK!
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