On August 10, 2023, the famous brand Dior officially announced that the boy group under the HYBE label, TXT (TOMORROW X TOGETHER), had officially become their brand ambassador, as well as being the first group in Dior's history to be chosen as the brand ambassador.
A representative from Dior shared, “Global icon TXT joins Dior as brand ambassadors and forms a special relationship with Dior House and (artistic director) Kim Jones.” The representative also named TXT as a Korean artist who will embody Dior's classic and modern originality.
TXT will participate in various activities and develop creative collaborations with Kim Jones, artistic director of Dior's men's collection, on stage costumes and more. As part of their brand activities, TXT recently appeared at Lollapalooza 2023 wearing clothes from Dior.
TXT conveyed their feelings, “We showed off our first appearance as Dior's brand ambassadors at Lollapalooza. It's been a pleasure to appear on stage wearing the clothes prepared for us by Dior, and it's an honor to be able to share meaningful moments with the brand.
We look forward to the journey with Dior, and we will be showing you many different sides through this partnership.” On August 9, 2023, TXT also successfully held their second concert in Jakarta TXT through a concert entitled 'ACT: SWEET MIRAGE in Jakarta' which took place at Beach City International Stadium, Ancol.
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