The global movement of newcomer South Korean boy group RIIZE is becoming a hot topic. According to SM Entertainment on Tuesday September 5, 2023, RIIZE has recently signed a label contract with RCA Records under the world famous record company Sony Music Entertainment.
Through this collaboration, RIIZE decided to release their first single "Get A Guitar" locally. Since it is very unusual for a K-pop group to sign a contract with a major American record label before their official debut, this shows the global music market's high interest in RIIZE. RCA Records is the second oldest label in the United States.
This label presents various music genres and is considered one of the best music labels. RCA houses many world-renowned artists, such as Doja Cat, Justin Timberlake, Khalid, P!NK, Foo Fighters, and SZA, making this contract show that RIIZE is considered the next generation global K-pop leader.
In particular, through “RIIZING DAY: RIIZE Premiere”, an event commemorating the release of RIIZE's first single album held on September 4, 2023, SM Entertainment director Kim Hyung Kook and Lee Sang Min, who produced the group, announced the signing of a label contract with RCA Records for the first time.
In addition, the signing of this contract has special meaning because it is a step after SM and Kakao Entertainment previously announced that they would accelerate the global activities of artists through the launch of an integrated company in North America. On September 5, 2023, CBO SM and CEO of the North American integrated company Joseph Chang said, “RIIZE is ushering in an exciting new era of K-pop.
We are thrilled to be partnering with the incredible team at RCA and look forward to making history together.” Chairman and CEO of RCA Records, Peter Edge said, “RIIZE are incredibly talented and versatile artists and we are thrilled to welcome them into the RCA Family and work with SM's incredible team.”
Furthermore, RCA Records COO John Fleckenstein added, “RIIZE is ready to push new boundaries in global pop music with a completely fresh perspective.” Meanwhile, RIIZE released their first single “Get A Guitar” on September 4, 2023 and has received enthusiastic responses from fans, with them successfully surpassing 1.03 million pre-orders for the album.
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