South Korean actor, Kim Sung-chul, the main character of the meme, has been selected as a model for tiramisu. Paris Baguette announced on Friday August 16, 2024, that it has selected actor Kim Sung-chul as a model for tiramisu products.
Paris Baguette will actively communicate with the "Zalpa Generation (Generation Z + Alpha Generation)" in collaboration with actor Kim Sung-chul, who recently drew attention with the "Tiramisu Cake" challenge that heated up SNS.
Kim Sung-chul sang the band We the Night's Tiramisu Cake in the KBS drama To. Jenny, which aired in 2018. Kim Sung-chul remade and released the song in 2022, and a meme using the song recently gained a lot of attention as an SNS challenge.
The Tiramisu Cake Challenge received worldwide attention, including famous singers and overseas influencer for its addictive melodies and easy-to-follow dances. In particular, amid the MBTI trend, the meme (Meme) "I'm immature because I'm T" was derived through language play and gained a lot of popularity.
Tiramisu, one of Paris Baguette's leading steady sellers, features a strong coffee scent and luxurious mascarpone cheese cream. Paris Baguette plans to introduce Tiramisu, Paris Baguette's signature product, in a fresh and different way through consumer participation events such as the SNS Challenge with Kim Sung-chul.
An official from Paris Baguette said, "To introduce Tiramisu, Paris Baguette's steady seller, in a different way, we will promote collaboration with actor Kim Sung-chul, who is loved by the Jalpa generation," and added, "We will present friendly and fun challenges with Kim Sung-chul and strengthen communication with consumers."
Kim Sung-chul showed off his presence with outstanding performances in dramas such as "Prison Playbook," "That Year We," movies "The Owl," and "Comment Unit." He is also active in musicals, movies, and entertainment.
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