Paris Baguette announced on August 16, 2024 that it has selected South Korean actor, Kim Sung-cheol as a model for tiramisu products. Kim Sung-cheol recently drew attention with the "Tiramisu Cake" challenge on social networking services (SNS).
Paris Baguette announced that it will select Kim Sung-cheol as a model for Tiramisu, one of its leading steady sellers, to communicate with the Zalpa (Z+alpha) generation. Kim Sung-cheol sang the band We the Night's Tiramisu Cake in the drama To Jenny, which starred in 2018.
The song was remade and released in 2022, and a meme using the sound source recently drew great attention as an SNS challenge. The Tiramisu Cake Challenge has received worldwide attention, with famous singers and overseas influencer participating for its addictive melody and easy-to-follow dance.
The word "Tiramisu Cake" and "I'm immature because it's T, which is similar in pronunciation to "Tiramisu Cake" are derived and continue to be a hot topic. Paris Baguette plans to introduce fresh tiramisu, Paris Baguette's signature product, through consumer participation events such as the SNS Challenge with Kim Sung-cheol.
An official from Paris Baguette said, "To introduce Tiramisu, Paris Baguette's steady seller, in a different way, we will promote collaboration with actor Kim Sung-cheoll, who is loved by the Jalpa generation," adding, "We will strengthen communication with consumers by presenting friendly and fun challenges with actor Kim Sung-cheol."
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