SHINee's Onew releases teaser for title track ' Beat Drum ' ahead of the release of third mini album 'Flow' on September 3, 2024. Through all Griffin Entertainment social media on Thursday, August 29, 2024, a short video of the song was seen.
Different from before, this time Onew wants to show a completely different image in a black and white video. Through the previously uploaded highlight clip, the SHINee leader is seen in a swag style with a black and white costume in a hip hop song.
This time, still with a monochrome feel, Onew gives a bigger surprise by appearing as a drummer in this song. So that the drum rhythm immediately touches the heart and captivates the ears from the first second. The scene then shifts to the elevator. Where there are many people with their backs to Onew, and he is the center of attention.
This scene also shows Onew's charm like a black hole that can captivate people. Thus increasing fans' expectations about the main part of the music video. The title track '(beat drum)' can be interpreted as attraction or charm. (XYXX) co-wrote the lyrics, the person behind EXO's DO and NMIXX's songs.
This song adds to the diversity of Onew's solo songs after previously releasing 'Blue', 'Dice', and 'O (Circle)'. Where all of these songs prove that SHINee's main vocalist is able to carry various genres with his wide vocal range. The title track 'Beat Drum' is an upbeat pop song, and Onew's kitschy vocals are impressive.
The key element of the song is the lyrics that compare the heartbeat to something with the beat of a drum. Meanwhile, Onew will be absent from promotions on weekly music programs. This was conveyed by Griffin Entertainment after discussing with the idol.
However, as a replacement, the owner of the name Lee Jinki will remain connected with fans through a pop-up store that will be opened on September 5-15. Then continued with a fan concert titled 'Hola!' on October 5-6 in Seoul. Then this fan concert will continue in Japan on November 21-22, 2024.
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