BLACKPINK Rose's APT Song Goes Viral, Her Makeup and Hairstyle Become Trends

BLACKPINK's Rose created a new trend after releasing the song APT. a collaboration with Bruno Mars. Not only is the song addictive, the style of dress of BLACKPINK's Rose and Bruno Mars in the APT. video clip went viral and was imitated by fans on TikTok.

BLACKPINK's Rose and Bruno Mars' song APT. was released on Friday October 18, 2024. It didn't take long for fans to be hooked by the lyrics that felt familiar. This pop-punk song was inspired by a popular Korean drinking game called Apartment or pronounced "Apateu."

In an interview with Vogue, BLACKPINK's Rose revealed that she almost scrapped the song APT. because she was "a little scared" of how people would react. After three years, she made a comeback with a solo song about a drinking game. 

However, when she proposed a collaboration with Bruno Mars, the Latin singer got hooked and asked the meaning of the title APT. Produced by Bruno Mars, who co-wrote the lyrics with BLACKPINK's Rose. APT.'s song reminds many of previous works such as Toni Basil's 'Mickey', The Ting Tings' 'That's Not My Name', and Jamal Mirdad's dangdut song 'Yang Penting Happy'.

Thanks to a new song from its artist, BLACKPINK's Rose, YG PLUS shares have seen a sharp increase. As reported by Money Today, Tuesday October 22, 2024, YG PLUS shares continued to soar by more than 16%. Trading at ₩4.06 million KRW, it then rose by ₩575,000 KRW.

With the popularity of the song APT. it is no surprise that BLACKPINK's Rose and Bruno Mars started a new trend in the online world. Fans flocked to create APT. dance challenges and imitate their style in the music video. 

In several APT. remake videos, fans dress up as band members wearing matching black leather jackets like BLACKPINK's Rose and Bruno Mars. Not a few pretend to play the drums and guitar like the original singer. Under the hashtag #APTChallenge on TikTok, several influencers and artists have participated. 

There are Thai celebrity couple Piglet Charada and Victor Zheng, influencers Natya Shina and Rendy Pritz, and actor Jefri Nichol and gamer Nita Vior joining the APT. Challenge from the song by BLACKPINK's Rose and Bruno Mars. For your information, BLACKPINK's Rose wore a Vintage Studded Biker Jacket from Saint Laurent in the APT music video. 

The Rp75 million item was combined with a Creased Leather Mini Skirt from Acne Studios which is priced at Rp20 million. The BLACKPINK K-pop member maintained her signature blonde hair color, which is now styled curly and made into a bun. Her collaboration partner, Bruno Mars also has curly hair and appears with a hat worn backwards.