The conflict between K-pop group NewJeans and agency ADOR that once rocked the music industry has now entered a new phase. After officially terminating their exclusive contracts in late November 2024, the members of NewJeans have shown strong determination to continue their careers with new identities.
The decision to leave ADOR was not without reason. NewJeans directly stated that this decision was triggered by disagreements regarding their previously unfulfilled demands and various unresolved issues between the two parties. This disagreement reached its peak until they finally decided to separate.
One of the significant steps taken by NewJeans after leaving ADOR was to stop using the group name “NewJeans”. This decision immediately surprised the public and sparked various speculations. However, the members of NewJeans seem to have prepared themselves for a future without the name that raised them.
Their latest show in Japan further confirms that NewJeans is trying to build a new image. By intentionally hiding the name “NewJeans”, they seem to want to emphasize that a new era has begun. The mystery surrounding NewJeans’ new identity has finally been revealed.
On December 14, 2024, Dee Shin Dongle (@dongleberry_shin), the director who has worked on many of NewJeans’ music videos, shared a post on Instagram. In the post, he showed off a flower painting and tagged a mysterious account named @jeanzforfree.
Not only Dee Shin Dongle, another user (@o_eum), who previously worked with the group also shared a similar post. This time, her post featured an image of an angel talking to a rabbit, tagging the same account.
The Instagram account @jeanzforfree also began to attract public attention. The account's profile photo featured a picture of the backs of the group members, which led many to strongly suspect that the account was indeed related to NewJeans.
Although there were initial doubts about the authenticity of the account, the group members quickly confirmed it. Through the Instagram Stories of the account @jeanzforfree, the group shared their own video, stating that they will now “live” through the account. Speculations have arisen among fans.
Many believe that the group’s new name will be “ Jeanz ,” in accordance with the name of the account. NewJeans’ decision to start a new chapter with a new identity has certainly been greeted with enthusiasm by fans. They are eagerly awaiting the latest works from the group they love.
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