NCT's Jaehyun has been chosen as the first Korean celebrity to participate in a global flagship campaign for the upcoming Spring/Summer 2023. Previously in June 2022, NCT's Jaehyun was also selected as the brand ambassador for the Italian luxury brand Prada.
During that month, he promoted the Spring/Summer 2022 collection, "SS23 Prada Uomo Fashion Show" But this global campaign is different from his duties as a brand ambassador. In this campaign, he will model for the luxury fashion house and appear in ads around the world.
In this campaign, one of the NCT members appears with a black and white photo taken by David Sims which is intended to "express the diverse nature of humanity in a cinematic atmosphere". "Through several collaborations with Jaehyun, we were able to fully feel his strong influence.
As he is an artist with everything from luxurious visuals to extraordinary fashion sense, [Jaehyun] was chosen as the ambassador to represent our brand," said a Prada representative. Quoting Koreaboo, other celebrities who took part in this campaign included Vincent Cassel, Louis Partridge, Hunter Schafer, and Letitia Wright.
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