Lifestyle and sports footwear brand, Skechers officially announced K-pop star Cha Eun Woo as regional brand ambassador. The partnership with Eun Woo will cover Skechers' seven key markets in Asia Pacific, namely Indonesia, Singapore, Hong Kong, Macau, Malaysia, the Philippines, Thailand and Vietnam.
As part of this partnership, the two launched a campaign that focuses on celebrating authentic identity, always feeling confident and comfortable with yourself and what you have. The campaign consists of collections such as Skechers Hands Free Slip-in, Skechers Sport Court, Skechers Foamies, Skechers Workout Walker, and Skechers Apparel.
The Skechers x Cha Eun Woo collaboration also reflects the company's values and commitment to offer consumers the best quality, complete and comfortable shoes. "I am honored and happy to be named the new regional brand ambassador for Skechers," explained Cha Eun Woo.
"Shoes are an important part of my life, not only as a fashion statement, but also because I love to dance and exercise." "I can't wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do," he added.
According to Skechers Chief Operating Officer, David Weinberg, this collaboration is the right investment to reach new consumers, maximize business and establish the brand's position in the innovative footwear industry.
"Having the well-known and well-loved Cha Eun-woo as our brand ambassador in many key Asian markets is a testament to our confidence in the growth opportunities unfolding in the region," he said. A similar response was given by Martina Harianda Mutis, Brand Marketing General Manager of PT Map Aktif Adiperkasa.
"His likable demeanor and natural personality are a perfect fit for Skechers." "We believe this partnership will further enhance the Skechers brand, the affinity of younger consumers with our products, and our position in the market as a leader in technology footwear that prioritizes comfort," he said.
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