Actress Lee Joo Bin has officially signed an exclusive contract with KeyEast, a leading entertainment company in South Korea. On June 10, 2025, KeyEast announced, “Lee Joo Bin, who is known for her graceful charm and stable acting performance, has joined the KeyEast family.
We will provide full support so that she can show more diverse charms in various fields, such as dramas, films, and advertisements.” Lee Joo Bin made her debut through tvN's drama 'Mr. Sunshine', where she managed to steal the show despite only appearing briefly with her elegant aura.
Her name became even more well-known through her role as Lee So Min in JTBC's drama 'Be Melodramatic' (2019), which highlighted her unexpected charm. She also proved her extensive acting skills through various popular dramas such as MBC's 'Find Me in Your Memory', JTBC's 'Please Don't Date Him', and tvN's 'Queen of Tears'.
Internationally, Lee Joo Bin left a deep impression as Yoon Mi Seon in the Netflix series 'Money Heist: Korea – Joint Economic Area'. Not only on the small screen, he also successfully made his debut on the big screen through the film 'The Roundup: No Way Out' (2024) as Han Ji Su, a member of the cyber investigation team.
His role in the film which reached 10 million viewers showed his stunning comedy acting skills. Together with KeyEast, Lee Joo Bin will continue her steps as a top actress through KBS2's newest drama project titled 'Twelve', which is scheduled to air in 2025.
KeyEast, which also houses famous actors and actresses such as Cha Seung Won, Kim Hye Ae, Park Myung Hoon, Chae Jung An, Bae Jung Nam, Han Sun Hwa, Kang Han Na, and Stephanie Lee, plans to combine a structured management system with content production expertise to support Lee Joo Bin's career.
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