South Korean singer and actress, IU, is now carrying out a new task as a promotional ambassador for the Incheon International Airport Customs Office. The official appointment took place on Friday, July 25, 2025, at Incheon Airport Terminal.
IU symbolically replaces NewJeans, who previously held the role. This event was also attended by a number of important figures from customs institutions, including the Head of Customs and Excise and a number of representatives from related institutions.
In an official statement, the customs office stated that IU's figure was considered to represent values that were in line with their duties. IU is widely known for her generous attitude, as well as having a very good relationship with the general public.
Not only that, his acting skills and musicality make him a respected public figure. Customs representatives emphasized that IU's figure is very much in line with their efforts to protect the country from illegal goods such as weapons, drugs, and other dangerous products.
IU also expressed her happiness after officially receiving the mandate as an ambassador. She said that she often travels through Incheon Airport and often witnesses the hard work of the officers.
With great enthusiasm, IU is committed to bridging communication between customs and the wider community. She wants to help spread awareness of the important role of customs officers in everyday life. Her appointment as ambassador was greeted enthusiastically by fans who attended the ceremony.
Her presence at the event location also attracted the attention of many parties who provided support for her new assignment. IU promises to carry out this responsibility as best as possible to support transparent and trustworthy public services.
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