Stray Kids' Lee Know has been named Gucci's newest global brand ambassador. The Stray Kids KPop member follows in the footsteps of a number of famous Korean artists who have become representatives of the Italian fashion house.
Including the stars of the Korean drama Squid Game, Lee Jung Jae and Park Gyu Young. Stray Kids' Lee Know was chosen as the global brand ambassador announced via Gucci's Instagram account on Monday June 30, 2025.
Before joining the Gucci family, the 'God's Menu' singer often appeared in clothes from the Italian fashion house when attending events and doing magazine photo shoots. Last year, Stray Kids' Lee Know was also a special guest at the Gucci Cruise 2025 fashion show in London.
The event was also attended by Dua Lipa, Demi Moore, and Davika Hoorne. His collaboration with Gucci has been predicted by fans. "We hope that Lee Know's energy, with his art and personality, will bring new inspiration to the brand," said a Gucci representative, as reported by Soompi.
As a global brand ambassador, Lee Know will be heavily involved in Gucci projects. Like a number of famous Korean artists who were previously announced as representatives of Gucci from South Korea.
Including Lee Jung Jae, Park Gyu Young, BTS' Jin, NewJeans' Hanni, and Jay Park. "I believe Gucci is a brand that transcends past and present through heritage and contemporary creativity. It is a great honor to be part of Gucci's visionary journey," said Lee Know.
In the photo released by Gucci's Instagram account, Lee Know shows off his charm in an all-black outfit with a bomber jacket, pants, and boots. There is also his appearance wearing a cream shirt and blazer with the Gucci logo.
He also wore a gray shirt and tie combination, under a purple furry coat like the one worn by models at the Gucci Fall/Winter 2025 fashion show. Overall, the members of the KPop group Stray Kids have become global brand ambassadors for Tommy Hilfiger.
However, one by one the members began to be noticed by global fashion houses. For example, IN who became the global brand ambassador for Bottega Veneta and Damiani and its leader Bang Chan as the global brand ambassador for Fendi.
Hyunjin is also no less popular as a global brand ambassador for Versace, as is Felix who has the status of global brand ambassador for Louis Vuitton. Now it's the turn of Stray Kids' main dancer, Lee Know, who was announced as Gucci's newest global brand ambassador.
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