BTS's V is popping open a fizzy new chapter this time, with Coca-Cola Zero. On Thursday July 31,2025, Coca-Cola Korea dropped a red-hot teaser on their official social media, sending fans into a frenzy.
The bold red image featured the phrases “Best Artist Ever? Best Coke Ever? YES”, with a prominent “V” and a checkmark that all but confirmed what fans were already suspecting: V was joining the Coca-Cola family.
Without a single caption, the BTS member shared the teaser to his own Instagram story instantly confirming to ARMY around the world that he’s officially Coca-Cola Zero’s newest ambassador.
But for some fans, the reveal was already old news. Internet sleuths had been buzzing ever since a photo surfaced two weeks ago showing V casually holding two Coke bottles at a restaurant.
Dressed in a bunny-printed shirt, V’s playful double-fisting of the classic glass bottles had already sparked speculation online. The announcement also marks another addition to V’s growing lineup of ultra-luxe “C brands.”
With Compose Coffee, Cartier, and Celine already under his belt, Coca-Cola is the latest to join his curated list. Freshly discharged from military service, V is already gearing up for a big year ahead.
A full BTS studio album and a global world tour are expected to drop sometime next year making his Coca-Cola campaign the first of many high-profile moves in his post-service comeback.
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